Week 11 - Uplift Modeling
Learning Objectives
After today's class, you should be able to:
- Understand the basics of A/B testing and extend this analysis with uplift modeling to identify which customers should be targeted based on incremental impact.
- Conduct a basic one-tailed A/B Test for a proportion and implement an uplift model in Python.
Class Agenda
- Uplift Modeling Slides
- Uplift Modeling Tutorial
[5 min]Break (Optional)- In Class Time for PA4_Credit_Card_Attrition_P1
- In Class Time for PA4_Credit_Card_Attrition_P2
Task List
- Required Reading: Chapter 14 - Experiments, Uplift Models, and Reinforcement Learning
- Complete and Submit PA4_Credit_Card_Attrition_P1
- Complete and Submit PA4_Credit_Card_Attrition_P2
- Complete and Submit GP1_Project_Proposal